Marketing Cloud Features

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.

What is the use of Marketing Cloud?

Marketing Cloud connects discrete interactions, from any channel, on the customer’s terms. It unites customer data with customer behaviors in real time to create more intelligent communications and interactions that respond to and anticipate customer needs.

What is an example of cloud marketing?

  • An example of cloud marketing is advertising online through social media platforms like Twitter, Facebook, YouTube and Instagram.
  • Some other types of cloud-based marketing include cloud computing email marketing, cloud computing apps advertising, product marketing cloud, and cloud computing internet marketing.

What are the Roles in Marketing Cloud?

There are two main role types:

  • Classic
  • Marketing Cloud

Classic roles are legacy roles carried over from Exact Target. They can be modified and are focused on Email Studio permissions. Marketing Cloud standard roles cannot be modified and generally do not include Email Studio permissions.

Does Marketing Cloud need coding?

As a Salesforce Marketing rep or manager, you can create and launch email campaigns, engage customers on channels of their choice, develop and execute marketing strategies, collaborate, and create reports — all more effectively. All without coding or involving the IT team.

What are the 3 purposes of marketing?

There are actually 3 big goals of marketing which include:

  • Acquiring customers.
  • Retaining customers.
  • Turning customers into brand ambassadors.

What are the benefits of Salesforce marketing cloud?

  • Ideal for preparing a customized customer journey.
  • Comprehending the consumer-base.
  • Well-defined call to action.
  • The Power of data analytics.
  • Delivering the finest marketing campaigns.
  • Efficient Data Management.
  • Immense Integration Capabilities.
  • Presence of Third-Party Applications.

Features for Marketing Cloud

Salesforce Marketing Cloud allows companies to personalize customer experiences across every channel using a combination of tools, which include:

  • Journey Builder.
  • Email Studio.
  • Data Studio.
  • Social Studio.
  • Advertising Studio.
  • Mobile Studio.
  • Interaction Studio.
  • Salesforce DMP.
Features for Marketing Cloud

Journey Builder

  • Salesforce Marketing Cloud Journey Builder connects every step that a customer goes through in the buildup to making a purchase, as well as long-term loyalty building activities.
  • It collects data from email, mobile, advertising and the web, allowing you to create a Single Customer View (SCV).

Email Studio

  • Salesforce Marketing Cloud Email Studio helps you get the best ROI from email marketing.
  • It lets you create targeted one-to-one email communications at scale, with end-to-end campaign development and sophisticated content delivery capabilities.

Data Studio

  • Salesforce Marketing Cloud Data Studio allows marketers to find new audiences and activate data with easy integration into other channels.
  • It has a user-friendly interface that makes it easy for everyone to use.

Social Studio

  • Salesforce Marketing Cloud Social Studio is an all-in-one social media marketing and management tool.
  • It helps to connect social data to marketing activities by turning it into a digital focus group.
  • It allows you to drill into particular topics and individual posts to gather market intelligence and creates a single view of each customer’s interactions.
  • It streamlines social media processes and allows for engagement management at scale, helping to provide customer services across all channels.

Advertising Studio

  • Salesforce Marketing Cloud Advertising Studio activates customer data to power digital advertising across Facebook, Google, Instagram, Twitter, mobile, and display.
  • It helps you manage ad campaigns at scale, allowing them to be launched directly from Journey Builder.

Mobile Studio

  • Salesforce Marketing Cloud Mobile Studio helps you create and send highly targeted mobile messages.
  • It allows you to target your audience, automate message delivery, and analyze and track engagement.

Interaction Studio

  • Salesforce Marketing Cloud Interaction Studio helps you coordinate online and offline customer experiences with real-time interaction management.
  • It helps you guide your customers along the appropriate purchasing journey and connects to offline interactions like call centre and ATMs.

Salesforce Data Management Platform

  • Salesforce Data Management Platform (DMP) helps to create a complete customer profile as it updates in real-time in accordance with new data signals and sources.
  • It’s a holistic platform that helps power insights across advertising, content and commerce.


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